Ginsters of Cornwall has overhauled its sandwich range with revamped packaging and new products.

Just Ham, Just Cheese and Chicken, Bacon & Stuffing sandwiches will be joining the Ginsters range alongside a duo of sub rolls available in Chicken & Bacon and Ham & Cheese, aimed at consumers who are looking for a “bigger eat”.

The NPD is spearheading the roll-out of the new design, according to Ginsters. A larger window pane and clear labelling highlight Ginsters’ commitment to using British farmed meat and cheese.

Subtle design cues have been taken from the master brand redesign, revealed in June, which features hand-drawn illustrations and traditional wood carving artwork.

“We are extremely proud to see our new livery come to life across our range of sandwiches and award-winning savoury pastries. As category leaders, we are committed to developing innovative products that are distinctive in design and flavour and hero British ingredients,” said Ginsters managing director Kieran Hemsworth.

“It’s not just our products that are dressed in our fresh livery, our fleet of delivery lorries will be showcasing the Ginsters new look to consumers across the nation.”