Cornwall-based pasty producer Ginsters is revamping its slices range with improved recipes and updated packaging.

Available now, the Chicken & Mushroom and Peppered Steak slices have an increased amount of filling and carry an ‘Even Tastier’ flash on the packaging.

In addition, the Spicy Chicken Slice benefits from a new tikka-style recipe and, from 20 April, the limited-edition Pulled Pork Slice will become part of the standard range.

From 9 May, packs of the Original Cornish Pasty will feature a flash reading ‘The Nation’s Favourite’, following a recent independent taste test by Wirral Sensory Services.

Ginsters said the launches would benefit from in-store point-of-sale (POS) support and television advertising.

Proud of heritage

Mike Smith, head of brand at Ginsters, said: “Ginsters is extremely proud of its heritage and the quality of its products. With this in mind, we have revamped our best-selling slices to include even more meat – providing our consumers with a tastier snack which still boasts the same flavour combinations they have grown to love.

“In recent research with our consumers, we were told how much they love the new slices, made with the best of British ingredients. In addition, for retailers, the ‘Even Tastier’ flash on-pack will really stand out on shelves and help drive footfall to the savoury pastry shelves.”

Ginsters recently released a pair of limited-edition sandwiches.