Snacks supplier Graze has launched four new ranges and a marketing campaign to coincide with the traditional January health drive.
The new ranges, which total 15 new product lines, comprise:
- Superfood Bites: Wholegrain oat flapjacks containing superfoods, including baobab, chia seeds, cacao nibs and quinoa. All are under 130 calories and available in on-the-go and multipack formats.
- Mini Protein Balls: Following the success of its Protein Bites last summer, the Mini Protein Balls are available in cocoa & peanut butter, coconut & cashew butter and cinnamon & cashew butter variants.
- Superfood Mixes: Available in three varieties – Power, Defence and Boost – which are packed with fruits, nuts and seed, as well as superfoods including spirulina, chia and flax seeds.
- Energiser Mixes: The new range contains dried fruit and nuts including sun-dried pears, Californian almonds and chewy bananas.
Alongside the new ranges, the brand has also rolled out a month-long campaign ‘Jumpstarting January’, handing out more than a million samples to commuters across the country.
“We are also incredibly excited to start 2018 by launching into dried fruits, nuts, and snacking aisles and are looking forward to what the rest of the year has in store for the business,” said Pia Villa, global brand director at Graze.
“Packed with fibre, superfoods and protein, our snacks are the perfect option for an afternoon pick-me-up at work or pre-gym snack.”