Snack supplier Graze has partnered with Tesco to support Cancer Research UK’s Race for Life this summer.
The brand has launched three pink-themed limited-edition products made exclusively for the supermarket as part of Tesco Turns Pink activity. This is an annual event when Tesco staff and Cancer Research UK volunteers hold a weekend of in-store fundraising to support Race for Life.
The limited-edition Graze products comprises three new flavours:
- Chilli And Peanut Plant Power
- Sweet & Spicy Beetroot Boost
- Black Pepper Veggie Protein
Available in single-serve punnet format and multipacks until July, 5p from every punnet and 20p from each multipack sold will be donated to Cancer Research UK with the aim of raising £100,000 for the charity.
The new packaging features inspirational stories from Tesco employees, Sandra, Judith and Kerry, based on their own personal Race for Life experiences.
“This is a cause close to the hearts of many at Graze, and Race for Life is a fantastic event that brings together thousands of women across the country to support Cancer Research UK’s life-saving work,” said Graze CEO Anthony Fletcher.
“We are proud to be a part of Tesco Turns Pink and encourage our grazers to sign up and take part in their local Race for Life event.”
Earlier this year Graze launched four new ranges to fuel the New Year health kick.