Highstreet bakery chain Greggs has won the Health and Wellness Award at the IGD Awards 2015 for the positive health impact of its Balanced Choice range.
The range includes a selection of sandwiches, soups, salads, porridge and fruit all containing less than 400 calories and registering amber or green on the Food Standards Agency’s (FSA) traffic light system for fat, saturated fat, sugar and salt.
Greggs beat off competition from Birds Eye, Colgate-Palmolive, Kerry and Unilever to scoop the award in a competition measuring the quality and impact of health initiatives.
Malcolm Copland, commercial director at Greggs, said: “We are proud to win this Award which recognises our extensive efforts to help improve the health and wellness of our customers. Our Balanced Choice range is one of our highest performing categories and continues to grow from strength to strength as consumers are increasingly choosing Greggs for healthier ‘everyday’ options.”