Vodka brand Grey Goose is launching a pop-up bakery in London.
Situated on 136 Shaftesbury Avenue, Boulangerie François will serve Grey Goose-inspired breads and jams.
The pop-up will be open from 28 November until 30 November.
According to the brand, the interior design will feature “an eclectic mix of intriguing, artistic impressions”, which reflect Grey Goose’s take “on the traditional boulangerie experience”.
In a statement, a spokesperson said that Boulangerie François was being launched to celebrate the French ingredients that Grey Goose vodka is crafted from. Bread featured in-store will be made from wheat found in the Picardie Region, known as the “bread basket” of France, used to make the vodka.