Pie manufacturer Holland’s Pies has teamed up with AB World Foods to launch a new on-pack promotion to celebrate the success of its Guinness range.

Holland’s is offering prizes, including a trip to Dublin for two people and official Guinness rugby merchandise, on packs of its steak and Guinness pies and puddings.

Bill Smith-Coats, sales and marketing director for Holland’s Pies, said: “Guinness has a long standing association with rugby. We wanted to reward loyal fans of Holland’s and Guinness with a free rugby giveaway.

“The Holland’s Guinness Pies & Puddings range has been a great success and we’ve celebrated this achievement with great prizes fans will love,” he added.

Holland’s steak and Guinness promotional packs are available in frozen packs of two in Tesco, Asda, Morrisons and Sainsbury’s nationwide. The Guinness dipping sauce promotional pack is available in selected Tesco stores nationwide.

Last week Holland’s announced it had developed its product range with a new variety of frozen pies and puddings.