Lancashire based pie-maker Holland’s Pies is on the box in time to support National Pie Week (March 7-13).
The advert, named The Butcher, the Baker, the Proper Pie-Maker, makes its return across Granada and Yorkshire television this week.
This is the biggest investment in television advertising that the brand has been involved in. The ads will appear over four weeks around programmes including Coronation Street and Emmerdale.
Bill Smith Coats, sales and marketing director at Holland’s, said: “The heart-warming adverts show Holland’s pies being enjoyed in three typical customer environments.
“There’s a young lad fresh back from a charity run in a gorilla suit and understandably looking for a nourishing pie; a father and daughter on their way home from the match; and a youngster sitting at table waiting for mum to feed him pie and mash.”
He added that television had become an important part of the company’s strategy for targeting both new and existing customers, and had played a “pivotal role” in continuing Holland’s growth in and out of region.
Last year, Holland’s teamed up with two experts to create a series of recipes for incorporating chocolate into pies.