Hummingbird Bakery has launched a Charity Dog Treat in partnership with canine influencer Dolly Pawton to raise money for Diversity Role Models.
The new cheese biscuit, introduced this week, sells for 80p per treat or £3.50 for a bag of five. It is also edible for humans.
All proceeds from the Charity Dog Treats will go to Diversity Role Models, a charity aimed at embedding inclusion and empathy in the next generation.
The charity’s mission is to create an education system in which every young person will know they are valued and supported, the company said.
Treats can be purchased in-store at the bakery’s six London locations – Soho, Spitalfields, Islington, Richmond, Notting Hill and South Kensington – or on Hummingbird’s website until Tuesday 24 December.