Irwin’s Bakery is to supply more than 100,000 packs of its new wheaten bread products to all Asda stores in Northern Ireland.
The Toastee Wheaten, designed for toasting, and Stoneground Irish Wheaten, which it says is “ideal for open-topped sandwiches”, are both available in Asda stores across Northern Ireland.
Chris Moore, national account manager of Irwin’s, said: “We developed our Toastee Wheaten in response to consumer trends, which have seen shoppers turn to portion-controlled and convenient bakery goods.”
He added: “Toastee Wheaten is a perfect example of this as the slices are made to fit into a toaster, which in turn means less wastage.”
Asda currently stocks 50 Irwin’s products in its stores across the UK (over five million packs annually).