Pladis-owned Jacob’s Crackers has extended its Mini Cheddar range with three new flavours: Red Leicester, Stilton and Smoked Cheddar.

Available in stores for £1.88 for a seven-bag pack, the limited-edition release will also be supported by a new TV advert that will be broadcast throughout this month during ITV shows, Love Island, Coronation Street and Celebrity Chase.

In the ad, a fictional group of traditional Cheddar flavour enthusiasts, The Cheddar Appreciation Society, discover and react to the introduction of three new Jacob’s Mini Cheddars cheese flavours.

 “We can’t wait for all the Mini Cheddars fans out there to try the new flavours and choose their favourite cheese – we still can’t make up our minds,” said Steve Monk, marketing director for Pladis UK.

In May 2017, Jacob’s unveiled a new TV advert for its Cracker Crisps.