Just Desserts has forged a wholesale distribution partnership with Crofters Foods, expanding its distribution in and beyond Yorkshire.

Based in Stokesley, Crofters Foods, a wholesale distributor for SME high-quality food manufacturers in the north of England, will introduce a core range of 50 premium handmade products from Just Desserts, as part of its ‘Made in Yorkshire’ range. Crofters Foods will cover the north east up to Newcastle and also East Yorkshire, targeting farm shops, speciality and foodservice customers.

James O’Dwyer, managing director of Just Desserts, said: “We selected Crofters Foods because it focuses on high-end products made in Yorkshire. We looked to partner with a wholesale distributor that is passionate about our products and works with both retail and foodservice customers.   

“We run our own temperature-controlled vehicles and have recently added another to our fleet, which currently services only the Yorkshire region, so this partnership will support our expansion plans.”

“We are delighted to be working with Just Desserts, which has a great track record and reputation for producing the highest-quality desserts, handcrafted at its Yorkshire bakery,” said Grahame Armitage, managing director of Crofters Foods. “This collaboration brings our customers greater product choice and provides them with beautiful handmade products they can be proud to call their own. We look forward to developing a long-term relationship with James and his team to increase sales.” 

Just Desserts was established by O’Dwyer and his wife Carol in 1985, when they made their first handmade cake at the famous Salts Mill, Saltaire, Bradford.

The company has 20 staff and moved to larger premises in Shipley in 1989 to meet demand, before expanding further in 2007, investing in the business to double the size of its base.