US doughnut chain Krispy Kreme is launching a hole-in-the-wall doughnut dispenser in London.
The new machine in Holborn, which will operate from 8am to 8pm between 9-21 May, will dispense the company’s new Nutella doughnuts called Nutty Chocolatta.
Customers can only pay with contactless cards and the doughnuts will cost £2. The hole-in-the-wall will be located at 229 High Holborn, London, WC1V 7DA. All proceeds will go to the Teenage Cancer Trust.
The new Nutella flavour was revealed in what appeared to be a confidential internal memo to Krispy Kreme store managers, but was actually a PR stunt
The email also advised managers how to administer aid to those suffering doughnut-loving side effects such as fainting, dribbling and over-excitement.