Lewis Pies, the Wales-based pie and pasty manufacturer, is targeting the Middle East after securing a new sales and distribution agreement with the Yearsley Group to export.
The pie firm aims to push its halal products out of the UK and into new markets, starting with the Middle East, but also looking at European countries with large Muslim communities.
Wilf Lewis, managing director of Lewis Pies, said: “We are extremely proud of our halal range and its instant popularity. This has provided us with the opportunity to expand further into new markets such as the Middle East. It is important for us as a business to expand and make these products available, where there is a demand in the market. Yearsley are the perfect partner to help us achieve this and, in turn, we will assist them in strengthening their offering.
“Yearsley understand our determination and desire for the Crescent range to succeed and we are looking forward to a long and successful relationship. We will of course focus on increasing the range once we have proved the concept.”
Commenting on how much the company hopes to gain from this venture, Lewis said: “Initial interest looks promising. It’s a complex market based on trust and relationships, so we are focusing on making sure we are getting things done correctly. There is a huge opportunity overseas that’s difficult to quantify, but we hope the revenue will be significant.”
Adrian Hall, from Yearsley Group, said: “We are extremely pleased to have been offered this opportunity to work with Lewis Pies and are confident in the Crescent range of products being a huge success.”
Lewis Pies bakery employs approximately 120 full-time members of staff and is based in Swansea, Wales.