All Finished Goods articles
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Product NewsBrands unveil sweet bakery innovations including new pasties and haggis
A Sweet Apple & Cinnamon Pasty and a Chocolate Haggis are among the new sweet products rolled out by bakery suppliers
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NewsGriddle unveils new frozen French toast amidst brand relaunch
Frozen bakery brand had made a first move away from its HFSS-compliant range of wholegrain toaster waffles as it looks to champion a new frozen breakfast category
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Product NewsRevealed: British Baker’s top 10 bakery launches of 2025
There was innovation aplenty to keep the bakery market fresh and exciting in 2025, with crumpets, coffee slices, and indulgent cookies making the list
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Product NewsComfort and joy: new treats unveiled by craft bakery brands for Christmas 2025
Among the seasonal offerings launched this year are sweet & salty cakes, biscuits designed like Christmas decorations, and savoury pastries stuffed with all the trimmings
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NewsWrapped bread struggles as speciality bread wins over shoppers
Speciality bread is booming with shoppers splashing out £245m more on the morning goods, speciality breads, and wraps while wrapped bread falls by £64m
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Product NewsOn-the-go ho ho: brands unveil festive sandwiches for Christmas 2025
All the Christmas meal favourites are being wrapped up into on-the-go bakery presents this festive season, although some companies are showcasing innovation including in bread carriers
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Product NewsJason’s Sourdough expands into wholesale with Booker listing
Listing will help Jason’s access a wide range of trade customers nationwide, including independent retailers and foodservice operators
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NewsBakery in review 2025
As 2025 draws to a close, the British Baker team takes a look back at the big events that have played out in the baking industry over the past 12 months
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Product NewsPieminister expands distribution for Handy Pies in Co-op and foodservice outlets
The four-strong range is supplied in heat-to-eat, fully recyclable packaging with 263 Co-op stores, Stonehenge, and certain Norse Airlines flights added to the list of stockists
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Product NewsBiscuiteers unveils collaboration with Disney
Disney Princess and Mickey Mouse biscuits are the first products to be rolled under the licensing agreement with the media giant
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FeatureFlavour, format, and flair: inside the evolution of modern-day pastries
Pastries are getting a makeover as bold flavours, inventive formats, and premium touches redefine what indulgence looks like on today’s bakery scene
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Product NewsDerbyshire-based Stacey’s Bakery kicks off ‘Scone of the Month’ initiative
A limited-edition Maple & Walnut Scone, priced at 85p, has been added to the bakery’s range with more innovative flavours in the works
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ReportsTop Bakery Trends 2026
Trends keep the baking industry fresh and exciting, so tapping into them can unlock opportunities for businesses of all shapes and sizes
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Product NewsWildfarmed expands range with regenerative crumpets
Made with 100% Wildfarmed regenerative flour, the four-packs of crumpets are landing in Waitrose and Ocado and mark the firm’s first venture into morning goods
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Product NewsFinsbury Food Group unveils half-and-half Wicked cake
The cake, which ties in with the latest Wicked film, is decorated to celebrate the two main characters – Elphaba and Glinda – with green and pink decorations, as well as two types of cake underneath
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Product NewsThe more, the merrier: 10 more bakery suppliers unveil Christmas treats
From cookies and cakes to brownies and bao buns, the seasonal innovations feature inclusions such as pistachio, dulce de leche, cranberries, and gingerbread
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WebinarsWebinar: EU bakery traditions and their impact on the UK
Join us for an insightful webinar, part of the ‘More than Only Food & Drink’ campaign, where we uncover the rich tapestry of EU baking traditions
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FeatureMatch makers: how to elevate bakery sales with coffee pairings
The concept of curating a menu of premium bakery items paired with speciality coffees was highlighted at a recent event hosted by Lavazza in partnership with British Baker
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Product NewsFestive rainbow of pastries, puddings, and party food: Aldi reveals Christmas 2025 range
Vegan-friendly pastry parcels, cheese and ham scones, pistachio tiramisu, and even mince pies for dogs – Aldi has been busy baking up innovations for the holiday season
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Product NewsFrom comforting pies to spicy pizzas: new savoury bakery items unveiled
The pies, pizza, and pastries featured in our round-up of innovations showcase a focus on local produce or embrace the flavours of foreign cuisines

















