Lotus Bakeries has launched Biscoff & Go – a snack pack with breadsticks and a Biscoff spread dip.
The brand said the launch was the result of “huge demand for more Lotus Biscoff products in the UK”, adding that Biscoff & Go allowed consumers to enjoy Lotus Biscoff spread in a more convenient, portable format.
Biscoff & Go is suitable for vegans and those with a lactose intolerance, as well as being free from artificial colours and flavours. It will roll out across the convenience channel over the next few months with an RRP of £1 per pack.
“It all began with a little red biscuit and now we have become a three-category brand, with the launch of Biscoff & Go rooting us firmly in the food-to-go market and driving sales in a new direction,” said Frances Booth, category marketing manager at Lotus Bakeries.
The Biscoff & Go pack will join the likes of KP’s Choc Dip and Ferrero’s Nutella & Go, which also offer breadsticks and a dipping spread.