Food ingredients manufacturer Macphie has launched a brand new Shimmer finishing gel for baked goods, desserts and savoury dishes.

The brand new product will be available in 6kg pails and has a shelf-life from date of manufacture of nine months. Shimmer is a soft set gel which provides a premium gloss finish.

The launch of the product was inspired by the growing popularity of iced doughnuts and premium bakery.

Keri Cummings, category marketing executive for Macphie, said: “With such an array of choice on shop shelves these days, our customers are looking for innovative ways to make their products stand out. Producers are placing stronger emphasis on presentation to create the ‘wow factor’.

“Shimmer is versatile and easy-to-use on sweet and savoury items and offers an important element of luxury to catch the eye.”

In May, Macphie announced a new Belgian chocolate filling to add to its existing luxury range.