Marmite has teamed up with Marks & Spencer to roll out a range of baked and chilled products.
The range includes Marmite & Cheese Twists and, in chiller cabinets, Marmite Cream Cheese and Marmite Butter for cooking.
- Marmite and Cheese Pastry Twists (£1/each) comprise a savoury twist baked-in-store.
- Marmite Cream Cheese (£2.50/140g) features Marmite with cream cheese.
- Marmite Butter (£3) is available in an easy-to-slice format for cooking.
“Marmite lovers are always on the hunt for new ways to enjoy their favourite spread and we think these three products from foodie favourite M&S will be the answer to their prayers,” said Chloe Irwin, head of licensing for Unilever brands in the UK & Ireland.
“The trio of products will appeal to Marmite enthusiasts, those looking to try it for the first time, as well as creative cooks who are looking to experiment with new recipes.”
The new Marmite Cream Cheese and Marmite Butter feature the black and yellow brand colours of the original Marmite jar.
M&S said the launches were part of activity to modernise its food offer.
“Our collaboration with Marmite is a great example of first-to-market product development, which brings together two iconic brands to create a range for the nation’s Marmite lovers,” said April Preston, product development director at M&S.
The products will roll out nationwide in Marks & Spencer this week.