Gluten-free brand Mrs Crimble’s has launched its biggest ever on-pack promotion.

From today (11 June), more than a million packs of the Wessanen-owned brand’s Choc Macaroons and Coconut Macaroons will feature a promotion offering consumers the chance to win an all-inclusive holiday to Coconut Bay in St Lucia. One hundred runners-up will also win a travel essentials beauty set from Seascape Island Apothecary, worth £28.

The competition will run for three months. To be in with a chance of winning, shoppers have to log on to a dedicated microsite and enter the unique code on each pack by 9 September.

“This is the first time we’ve run an on-pack promotion of this scale. We were keen to offer a prize that fits in perfectly with the season and would be highly desirable for our consumers,” said Rebecca Vercoe, Mrs Crimble’s brand controller at Wessanen UK.

“With a getaway to St Lucia up for grabs, we’re confident the promotion will help drive retail sales of our participating six-portion packs. Everything Mrs Crimble’s does is full of joy.”

To coincide with the on-pack promotion, Mrs Crimble’s has launched an online shop where consumers can purchase a range of gluten-free macaroons, cakes and home baking mixes.