To celebrate Mother’s Day this Sunday (22 March), bakers and retailers have been rolling out their seasonal treats to help mark the occasion.

Here is a selection of Mother’s Day NPD for this year:

Fatherson Bakery

Fatherson Bakery has launched its Victoria Sponge Sharing Cake (£5) with icing, decorative flowers and star sprinkles.

Its Mother’s Day Cupcakes (£4 for two) feature two handmade and hand-decorated freshly baked sponge cupcakes, topped with pink and lavender icing.

The items are available in the Co-op, Spar, Budgens and Nisa.


Hummingbird Bakery

Hummingbird Bakery has rolled out a cherry blossom-themed Mother’s Day cake collection.

It comprises a range of cupcakes and cakes, including its Mother’s Day Cupcake Selection Box (£19.95/six) with vanilla, chocolate and Red Velvet cupcakes and a Mother’s Day Lemon and Raspberry Cake (£44.95/6”) with lemon sponge, raspberry jam and lemon cream cheese frosting, as well as customisable writing.


Laura Ashley Tea Room

Retailer Laura Ashley is set to host an Afternoon Tea at Laura Ashley The Tea Room in Coventry, Solihull and Burnham Beeches on 22 March.

At £20 per person, items include a selection of sandwiches, sweet and savoury treats, as well as traditional scones with cream and jam.


London Hilton on Park Lane

London Hilton on Park Lane’s executive chef Anthony Marshall has unveiled a selection of classic sandwiches, pastries and fancies, available until 22 March.

Its offering comprises a lime and strawberry Charlotte; rose petal tart; white chocolate lychee macaroon and peach sphere; and raspberry parfait and a mixed berry tart. It also includes scones topped with strawberry jam, clotted cream or salted caramel spread, as well as sandwiches.

Options include The Mother’s Day Afternoon Tea (£39 each) or Champagne Afternoon Tea (£49 each).


Maître Choux

The choux pastry patisserie has unveiled an I Love You Mummy! éclair pair, available in stores until 22 March. It comprises variations of Tahitian vanilla, pink Spanish raspberry or salted butter & caramel.

Its gift boxes and hampers include floral bouquet Choux Boxes, containing two or four éclairs of choice, as well as a Heart Shaped Hamper filled with a box of selected éclairs.

Maître Choux is also holding an Afternoon Tea at its King’s Road and Soho sites, serving éclairs and choux, and a Mother & Daughter Pink Afternoon Tea (£84/two) featuring éclairs, choux and chouquette pastries.

Oast to Host

Oast to Host has revealed a selection of gluten-free tarts for Mother’s Day.

Its Personalised ‘Message in a Million’ Millionaire’s Tart (£6.70) is made with velvety toffee, covered with Belgian chocolate and encased in a crisp all-butter sweet pastry.

The New Mum Chocolate Millionaire Subscription (from £25.50) includes a crisp and buttery shortcrust pastry case filled with homemade toffee and topped with a choice of chocolate.

The bakery is also unveiling a Mother’s Day Tea Time Selection Gift Box (from £25), featuring two Bakewell Tarts, one Walnut Tart, one Frangipan Tart, one Personalised Millionaire and four chocolate brownies.