Gluten-free brand Mrs Crimble’s is to launch three new cake bars in supermarkets from April.
Mrs Crimble’s has created three new grab-and-go cake bars, which it said “combine delicious flavours with the convenience of being able to grab a gluten-free treat whilst on the move”.
Rolling out to Tesco stores nationwide from April 2017 with an RSP of 80p, the bars come in Lemon & Poppy Seed, Jammy Sponge and Double Choc Cake flavours.
Mrs Crimble’s said: “They are suitable for lunchboxes, handbags, office drawers and glove compartments. They’re also great for anyone needing a ‘grab-and-go’ treat to keep the wolf from the door as they’re easy to eat one-handed – no spoon or fork required – and they are extra moist and gooey, so no nasty crumbs on your lap!”
The launch follows the acquisition of Hampshire-based Mrs Crimble’s by Dutch organic and natural food company Wessanen last summer.