The Baker Street soft rolls, made by Carrs Foods, now have branded display trays produced by DS Smith.
DS Smith’s UK packaging division has collaborated with Carrs Foods to increase the purchase performance of its Baker Street soft rolls.
The award-winning supplier of European bakery goods worked with DS Smith throughout the process, and looked at ways to improve the case and distribution efficiency, as well as the aesthetic appeal.
The outcome was the high performance FSC-approved papers in B flute, which allow fibre content and cost to be minimised while maintaining supply chain performance.
The decision to use specially-formulated flexo inks and B-Flute board ensures high print quality with high levels of anti-slip/anti-rub performance. In addition to this, DS Smith added a ledge running the full perimeter of the tray and stacking lugs, which would allow for security when stacked.
Jenny Bostock, marketing manager at Carrs Foods said: “Baker Street existed on the primary packs, but could not be viewed or recognised by customers when stacked in pallet displays, as it was hidden in a brown tray. According to wholesaler Booker, branded case displays result in an improvement to sales, so the decision to move to branded cases for focus products was key.”
Last year, Carrs Foods teamed up with Paul Hollywood to produce a range of bread.