Greggs has launched an invitation-only Concierge service and named Brit Award winner Stormzy as its first member.
The ‘next level VIP’ service features a membership card displayed in bespoke packaging, a welcome video and a pair of size-12 Greggs slippers.
In his Instastory, the Vossi Bop star shared a video of himself unboxing the gift en route to the airport for the European leg of his world tour.
A message inside the box read: ‘Get those big size twelves on your feet. We’ll do the rest’.
“Public Service Announcement: The game has changed forever. Check this,” said Stormzy, in a broadcast to his 3.1 million followers on his @stormzy account, before playing the video.
“Are you mad the first Greggs black card @GreggsOfficial I have peaked this is brilliant,” he added on Twitter.
This grime artist recently made headlines after forgetting to change out of his slippers before appearing live on BBC Breakfast and admitting that he’d go everywhere in them if he could.
“Our Concierge card is strictly by invite only to some of our biggest fans,” said a Greggs spokesperson.
In a recent interview, Stormzy revealed that his favourite Greggs items included the Vegan Sausage Roll, Yum Yum and Sausage, Bean and Cheese Melt.
Stormzy won the British Male Solo Artist Award at this year’s Brit Awards in London on Tuesday night.