Paul UK, the artisan bakery, has created a Christmas éclair to be sold in aid of ITV’s Text Santa charity campaign.

The pastry, featuring a white chocolate plaque and Speculoos biscuit filling, is available until 24 December, and 20p from each sale will be donated to the appeal.

The ITV campaign takes place each year in a bid to collect money for various charities, including Marie Curie Cancer Care, Alzheimer’s Society and the Guide Dogs charity.

Customers can also donate an extra 25p at the tills when they purchase a text Santa éclair from PAUL.