McVitie’s owner Pladis is aiming to tap the ‘evening sharing occasion’ with the launch of its latest snacking innovation.

Available now, the 200g TUC Minis come as a pack of 12 in two variants – Original and Cheese, both priced £1.39.

Graham Phelan, TUC UK brand manager at Pladis, said the company saw the launch as a huge opportunity for consumers.

“With TUC Minis we’re looking to target consumption moments which are centered around the popular sharing occasion. We see this as a huge opportunity as people cherish the emotional experience of time spent together with friends and family,” said Phelan.

“The new minis range will add a fresh approach for retailers’ shelves going into 2018.”

Pladis recently compiled six consumer insights that are influencing the UK’s snacking habits.

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