Prada Group-owned pastry shop Marchesi 1824 is to open a store in London’s Mayfair this year.
The site, which will be at 117 Mount Street, marks the pasticceria brand’s first location outside Milan.
Marchesi 1824 will feature a pastry counter, bakery and café, offering freshly baked pastries, cakes, biscuits and sweets, as well as chocolates and traditional Italian ice-cream alongside coffee, tea and other refreshments.
The Milanese business dates back to 1824, when it earned a reputation for its handmade confections. The original shop in Milan is described as having maintained an authentic atmosphere, preserving original early 20th-century features, and remained faithful to its founding traditions.
“We are delighted to welcome Marchesi 1824 to Mount Street. This café and shop, a new amenity for locals and visitors, will grow the openness and appeal of our London estate,” said Keith Bailey, Mayfair director at Grosvenor Britain & Ireland, which manages Mayfair and Belgravia.
“On top of that, Prada Group’s legacy and credentials chime perfectly with Mount Street’s boutiques, heritage brands and restaurants.”