Premier Foods has unveiled two new McDougalls’ pancake mixes ahead of Shrove Tuesday.
The McDougalls Classic and American Pancake mixes will be available in packs of 192g at £1.00 and can be purchased in the run-up to and beyond Pancake Day on 28 February 2017.
The Classic Pancake Mix can deliver up to 12 thin crêpe-styled pancakes, while the American Pancake Mix is designed to help retailers capitalise on growing demand for US-style food in the UK.
With Pancake Day worth £10.5m (IRI Grocery Outlets, 1 w/e 13 February 2016), Grace Liljemark, brand director of desserts and home baking at Premier Foods, said it is the biggest sales week in the baking calendar. It also brings a huge spike in online recipe searches, she added.
“People don’t necessarily have the time or knowhow to make up good-quality batter mixes,” she said.
Premier Foods recently announced it will launch the first-ever McDougalls Wholesaler Baking Team of the Year competition.