Cheshire-based Roberts Bakery to launch The Ultimate Brioche Rolls.


The new Ultimate Brioche Rolls from Roberts Bakery in Northwich come in packs of four and are made with British butter and free-range British eggs. They will be launched into major multiples and convenience stores today (10 May).

Tim Wild, commercial director at Roberts Bakery, said: “We set out to create a premium quality product for the rolls category with the launch of The Ultimate Brioche Rolls. At the same time, we’re giving consumers a delicious product to make the most of popular food trends in their own home.”

The Ultimate Brioche Rolls will be priced at £1.49 RRP.

Last month, Roberts Bakery raised £25,000, half its target, to help Genesis Breast Cancer Prevention.