Samworth Brothers has launched a new food-to-go business and delivery service called Fresh Food For Now Company.

The operation replaces the existing Ginsters van sales operation, creating a new brand to offer a broader range of products from Samworth Brothers’ portfolio, including the Honest Crust, Ginsters, Soreen, West Cornwall Pasty Co and Pro2Go brands.

Fresh Food For Now will operate across 16 nationwide sales offices and complete 20,000 deliveries a week, supplying forecourts, motorway service stations, student union shops and convenience stores countrywide.

It will also have a new website, offering advice and support for retailers, as well as market and customer insight. Customers will be able to use the website to submit orders in a bid to further simplify the ordering process.

“Our new offering is designed to make a difference at the fixture every day. We pay special attention to evolving trends, ensuring we are able to supply a range of products that our retailers can sell and that consumers will love,” said Anthony Johnson, managing director at Fresh Food For Now Company.

“We’re looking forward to providing personal and expert help for every customer – large or small. Our new flexible ordering system and in-store merchandising service will cater to the needs of all retailers, and ensure we are getting the right products in the right stores.”