Mumpanel, a 15,000-strong online forum, has said 95% of its members would recommend the loaves to other parents.
The parents, who hail from across the UK, took part in independent research conducted by MumPanel, which found that 95% would recommend Soreen Lunchbox Loaves to other parents.
The trademark MumPanel Approved is designed to be used on packaging, to offer peace of mind to mums and dads when out shopping – the loaves will now carry this accolade.
MumPanel, based in Manchester, is a 15,000-strong team of parents who provide their honest views, feedback and ideas on products and services aimed at families. For Soreen the panelists sampled the product, answered questions and rated the snack on taste, quality and value.
Family marketing expert and founder of MumPanel Lynne Barcoe said: “MumPanel Approved was designed to help busy parents when they are doing the weekly shop and looking for products for their children.
“The mark shows the brand has been tried and tested by other parents and they consider it good enough for their family. The mark is no different to a friend recommending a product in the playground.”
The mini loaves were recommended by nine out of 10 MumPanel members as a healthy snack alternative for lunchboxes for all ages. This is the second time that Soreen has been awarded the MumPanel Approved mark.
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