High street sandwich chain Subway has set up the company’s first ever Instagram account, aiming to create a community around conceptually high-quality content.

Subway’s Instagram account is aiming to build on the brand’s successful social media sites such as Facebook, Twitter and YouTube that have a combined total of more than 484,000 fans and followers.

The launch ties in with an expansion of Subway’s premium range, which sees the addition of two twists on the Steak and Cheese Sub.

Subway UK and Ireland marketing director Sacha Clark commented: “We’re extremely proud and excited to be launching on Instagram as it’s a platform that is important to our audience. Our creative content will emulate the choice and variety that the Subway brand stands for, starting of course with the tasty expansion of our Big Steak Range.”

Creating the Instagram account will add a brand new creative channel such as food art posts, influencer collaborations and share content to encourage the community to keep discovering the brand.

Subway’s recent social media highlights included a music campaign with Pepsi Max that featured Grime artist Stormzy.