Veganuary is well under way once again and has brought with it a host of NPD from Britain’s coffee shop chains and supermarkets.

While Greggs has been grabbing the bulk of the headlines with its much-anticipated ‘steak’ bake, other businesses have been busy developing products to tap the burgeoning vegan market.

Here are some of the baked goods that have caught our eye:

Costa Coffee

The coffee chain has added a Vegan Smoky Ham & CheeZe Toastie to its limited-edition January menu. It contains meat-free Quorn Smoky Ham and dairy-free melted cheese between two slices of toasted vegan bread.

Available from £2.95, it is described by Costa as “a scrumptious take on its Classic Ham & Cheese Toastie”.


Waitrose is this year unveiling more than 30 vegan products, including a Vegan Stonebaked & Hand Stretched Spicy Meatless Feast Pizza containing vegan pepperoni made from seitan (wheat gluten).

The retailer has also launched a Smoky Meatless Feast Pizza, featuring vegan smoky n’duja made from mushrooms, and a vegan garlic ciabatta.

Co-op Food

A new vegan range named Gro has been unveiled by the supermarket.

Food-to-go products in the line-up include a Hoisin Du’k Wrap (£2.95); Chick’n & Stuffin’ Sandwich (£2.95); falafel & spiced houmous wrap (£2.95) and Chunky Veg Pasty (£1.75).

The retailer has also launched a vegan sausage roll (£1.10) and vegan steak bake (£1.50), plus two desserts – chocolate cupcakes (1.50) and vegan sticky toffee pudding (£2.50).


Aldi’s new Plant Menu range features items including a vegan sausage roll (99p each) and pizza with a choice of three toppings: BBQ Jackfruit, Spicy Cauliflower or ‘Bacon’ & Mushroom (£1.75).

Other Aldi vegan lines include a limited-edition Korean BBQ Style Chick’n Sandwich, onion bhaji with sweet potato & cauliflower wrap (£1.79), and Specially Selected Vegan Parcels in BBQ Jackfruit and Spicy Firecracker Vegetable variants (£2.99 for two).

Caffè Nero

Available from 8 January, thenew Veganero Menu will include vegan croissants and sausage rolls.

The offering will include: a vegan sausage roll (£3.45); a raspberry croissant (£1.95); a salted caramel and chocolate cheesecake (£3.10); a ‘Meatless Meatball’ panini (£4.45); a sweetcorn fritter with chutney & coleslaw flatbread (£3.95) and a mushroom, tomato & potato rosti ciabatta (£3.70).

Pret A Manger

Prethas launched its first ever vegan-friendly croissant, which will be on sale at Pret and Veggie Pret shops nationwide from Tuesday 7 January. The Very Berry Croissant, priced from £1.70, contains margarine and sunflower oil, sweet berry compote and sugar crystals.

Marks & Spencer

Marks & Spencer has unveiled more than 100 new vegan products for Veganuary including the No Tuna & Sweetcorn Sandwich (£4), and The Plant Kitchen No Chicken Smokehouse with vegan cheese and a spicy tomato dressing (£4).