Warburtons is to host a four-course bagel-themed dining experience in London on 7 June.
The one-day event, for which the exact location remains secret, has been created in partnership with Gingerline’s Institute of Flavourology, which describes itself as the pioneer of London’s immersive dining scene.
Warburtons said it would transport attendees through a variety of Great British settings, including a kid’s after-school club, with a bagel-inspired dish in each one.
The whole experience takes around 90 minutes and includes four courses and three alcoholic drinks paired to the menu. Tickets are available now, priced at £10.
“We are always looking for new and exciting ways to engage food lovers,” said Tearmh Taylor, consumer and corporate affairs manager at Warburtons.
“What better way to mark our new launch than with a four-course celebration of the bagel!”
The event follows the launch of Warburtons’ new full-sized bagels, which are available in two varieties – plain and cinnamon & raisin – across the UK. The launch also included an advert featuring Hollywood star Robert De Niro.