Fruits, nuts and seeds supplier Whitworths has developed a snacking range for Poundland.
The products - which include Natural Mixes, Fruit Feasters, Nutty Nibbles, Seed Snackers and Coated Treats - are rolling out now priced £1 and will be available to purchase from 850 Poundlands across the UK.
Whitworth’s said it was responding to consumer demand for big brands in mainstream discount stores. The company added that the bespoke range has been created specifically for the value stores to offer consumers “high-quality, great-taste products, at a great price”.
“The range at Poundland is the same Whitworths standards that consumers expect, at an affordable price, meaning that more shoppers than ever can access healthy snacking alternatives,” said Matthew Wakelin, brand manager at Whitworths.
Also on sale will be Whitworth’s Shots range – available in multipacks of three, as well as its Sunny Fruit and Sunny Coated kids’ snacks in multipacks.