Cake parlour brand Peggy Porschen has opened its new flagship store on King’s Road, London. 

The store spans two floors, including a ground floor consisting of The Café, The Lounge and The Salon, and a lower ground floor housing The Chelsea Rose Room and Pink Peony Bar. The café area has a custom-made five-metre-long glass patisserie counter. 

The 2,400 sq ft premises is the second site for the brand, following its debut in Belgravia in 2010.

The flagship has initially opened with the café menu only, which includes cupcakes and confectionery, as well as bespoke blend teas, coffee and champagne. The full menu, offering all-day dining, and including savoury items, will launch in the summer.

“With its discerning, chic customer-base, the King’s Road is the ideal location to launch our second parlour and full range of sweet and savoury delights,” said Peggy Porschen, creative director of Peggy Porschen Group.

“We couldn’t think of a better location, than the iconic King’s Road, to unveil our seasonally adorned arches, in this prominent corner unit.”