Pork pie brand Pork Farms has launched a new advertising campaign, following a successful TV stint in 2016.

2016 was the first time the brand had advertised on television in over 10 years and it will now run a series of 10- and 30-second adverts throughout July.

Debuting on Channel 4 and ITV during popular programmes including Emmerdale, The Handmaid’s Tale and Ackley Bridge, the adverts will put emphasis on the great British outdoors.

Michael Holton, brand marketing manager at Pork Farms, said: “The ad campaign is part of our huge drive to support our in-store promotional campaign, where we are giving away an estimated £10m of prizes including a £45,000 motorhome.

“With this extra advertising support we should create a major buzz during a key trading period in the category and we look forward to seeing the results and impact this has for retailers.”

The family holiday-themed advert finishes by highlighting the brand’s Great Summer Giveaway competition, which will see prizes on offer with every promotional pack purchased.