Dr Oetker has acquired cake decoration and sugarcraft supplies business Cake Craft World Limited.
Under its new ownership, Cake Craft World will continue to operate as it is, stocking a number of cake decoration brands such as Rainbow Dust and Cake Décor.
Dr Oetker UK managing directors Dr Johannes Rosenthal and Georg Parsbo said they were “excited” to be investing in the business.
“Our vision, in partnership with the current management team, is to encourage and enable the sustained growth of Cake Craft World Limited and to further develop its unique and trusted identity,” they said.
They added that Dr Oetker can learn from “such an incredible talented baking community”.
“We intend to become more nimble, particularly when it comes to identifying the latest trends and techniques. By sharing expertise and knowledge, we want to create more and more cake moments for more and more consumers in line with our Dr Oetker strategy.”
Linda Glaysher, Cake Craft World’s founding managing director said the support being offered by Dr Oetker following the acquisition would enable the business to quickly develop and grow.