Bakery ingredients firm Puratos has launched a new website as part of a corporate rebranding exercise.

The Buckingham-based business’ new online portal,, includes information on UK products and services targeted at customers working in a number of sectors, including artisan bakers, foodservice, retail and industrial.           

Lydia Baines, marketing manager at Puratos, said: “Our customers are our priority at Puratos as we aim to be reliable partners in innovation. Our new website gives you insight into the services we can provide, including our ‘Sensobus’ – a mobile sensorial analysis lab used for consumer research projects – and our innovation centres, both locally and across the world, that focus on R&D projects and customer seminars.”

Other features of the new Puratos website include dedicated areas for recipe ideas, up-to-date information on company news and events and hints and tips on new innovations, technologies and nutrition.

Online visitors to the new site will also have the chance to be entered in to a free prize draw to win £250-worth of holiday vouchers, by entering their contact details on