Fletchers Group of Bakeries has appointed a new marketing manager to help drive the growth of Kara, its foodservice brand.
Chara Pantazi, former brand executive at Whyte & Mackay, will be responsible for marketing the Kara product range to wholesale and foodservice markets across the UK, following a successful tenure at the Scotch whisky company.
Foodservice is Fletchers Group of Bakeries’ fastest-growing market sector, with sales growth exceeding more than 40% in the past three years.
Pantazi said: “This is a great opportunity for me to join a fast-growing brand and a market leader in the foodservice sector. Working for Fletchers on the Kara brand offers a great chance to really drive the next stage in the development of this brand and to capitalise on what is already a very strong market position for the company. I will initially be working to promote exciting new product ranges and securing market presence in identified target areas.”
Pantazi graduated from The University of Glasgow with an MSc in International Business & Entrepreneurship in 2011. Fletchers Group of Bakeries is headquartered in Sheffield and has its Kara base in Manchester and a further unit for its Grain D’Or facility in London.