Fox’s Biscuits has announced the appointment of Colin Smith as its new managing director.

Smith, who is currently commercial director for Müller Dairy UK & Ireland Group, will leave his position in April next year before joining Fox’s, which is part of the 2 Sisters Food Group.

Previously sales director for three years and general manager of Müller Italia for two, he will take over from Steward Gilliand who has been interim managing director since August.

In a statement, Ranjit Boparan, chief executive of the 2 Sisters Food Group, said that he was “delighted” to welcome Smith into the Fox’s family, describing him as having “a strong track record of helping to grow companies in the food and consumer sector”.

Smith has previously worked at Mars, Rank Hovis, Bulmers, McDougall and beverage company Ab InBev. He said Fox’s was a business with a strong growth agenda and a great brand with passionate people and fantastic products.