Hampshire-based KernPack, distributor of specialist packaging machinery and solutions, has announced an exclusive UK and Ireland sales and distribution agreement with General System Pack (GSP).

The deal will see KernPack offering the Italian firm’s entire range of flow wrappers and packaging systems to the UK market, and the bakery sector will be one of the main target markets for the GSP range.

GSP specialises in flow wrappers, high-speed automated lines, end-of-line packaging and controlled atmosphere applications. Known for its 30-year track record of innovation and ability to cater for any size of installation, GSP customers include Soreen and Emirates Flight Catering.

Pete Jolley, general manager at Kern, said: “We wanted to strengthen our wrapping offering to the food and baking industry and GSP will enable us to offer customers a complete range.

“We believe we can achieve the same success in the UK that GSP currently enjoys elsewhere around the world, focusing on customers’ continual need to become more efficient and achieve an excellent return on investment.”