Finsbury Food Group has renewed its long-standing licensing agreement with The Walt Disney Company.
The 20-year collaboration between the specialty bakery manufacturer and the entertainment conglomerate has brought a wide range of popular celebration cakes to retailers across the UK.
The renewed deal will see Finsbury continue to develop cakes inspired by beloved Disney characters and cinematic worlds, including Frozen, Lilo & Stitch, Cars, Moana and more. Also under the Disney umbrella are characters from Pixar movies and the Marvel universe.
Finsbury said it is building on a strong track record of success in product innovation, such as the Moana Celebration Cake, with the continued Disney partnership helping it remain at the forefront of the licensed celebration and gift cake categories.
The bakery manufacturer is to work closely with Disney’s team to align product launches with major content moments, anniversaries, and film releases. It will also ensure broad retail distribution and an ongoing pipeline of high-impact, visually distinctive cakes.
“We’re thrilled to renew our collaboration with Disney, one of the world’s most famous brands,” commented Andrew Scott, brand manager at Finsbury Food Group. “Disney offers an unrivalled connection with consumers across all age groups and a breadth of characters and stories to be inspired by. We can help to bring the wonder to life through showstopping cakes for all occasions.
Scott revealed they’d seen excellent performance from Disney-branded cakes which he said “have clearly resonated with fans”, while expressing excitement to continue developing products that deliver on both taste and design. “The team at Disney have been incredibly collaborative and creative to work with over the past two decades, and we’re looking forward to embarking on this next chapter,” he added.
Finsbury also teamed up with Universal Products & Experiences last November on a Wicked-themed half-and-half cake, launched to coincide with the release of the final film in the franchise.
Disney, meanwhile, partnered with Lola’s Cupcakes on a range of cakes and cupcakes decorated with Frozen, Moana, Toy Story, Cars, Lilo & Stitch, and The Lion King themes. These were unveiled in May 2025, a few months before Finsbury acquired a majority stake in West London-based Lola’s.
In addition to cakes, Finsbury also supplies bread, morning goods and bakery snack products to retail, foodservice and export channels across the UK and Europe.
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