Wigan-based Poole’s Pies has secured a national contract to supply a range of frozen pies to Asda.
The savoury range of pies from the UK’s oldest pie and pastry brand will be available to shoppers in over 500 Asda stores throughout the UK from the beginning of May.
The range will include chicken and mushroom, potato and meat, chunky steak, meat, steak and kidney, and minced beef, as well as sausage rolls.
Neil Court-Johnston, Poole’s Pies managing director, said: “We all know that Wigan is the home of the pie and ours have been enjoyed throughout the North West for 165 years, but we have long felt that the rest of the UK has been missing out. Clearly Asda agree with us and we are absolutely thrilled with this opportunity to roll out our brand nationally.”
To mark the launch, Poole’s Pies has developed a new range of packaging which features new photography and a black and gold design. It has been developed to work portrait or landscape so is versatile in terms of shelf position.
The pies are entirely British sourced and will retail at £2.50 for a pack of four.