Puratos UK has become the first country in the Puratos Group to launch its new website.

Developed in response to customer feedback, the new-look site is designed to offer inspiration for end-products that can be created using Puratos ingredients. Puratos said the new website showcases finished applications and recipes.

It features improved navigation and functionality and a contemporary layout. The site was tested on customers throughout its development to ensure content would add maximum value to its businesses.

Puratos UK revealed the new “enhanced” website would further strengthen its strategy to act as a partner to its customers.

“We hope it will benefit all of our customers, providing ingredient inspiration, as well as practical support,” said Puratos UK marketing manager Lydia Baines. “We look forward to receiving feedback on the new site and continuing to grow and develop, as our customers and their needs do the same.”

The website will roll out across Europe, the US and Asia in the coming months.

Puratos UK recently announced Julia Darvill will be the company’s new general manager and will take over from Julian Lewis.