Allied Bakeries will unveil revamped packaging for Sunblest in 2013 in a bid to boost sales.
The newly designed packaging, which will be used for Sunblest sliced white bread, rolls, muffins and scones, will incorporate the ’sunshine’ logo alongside the brand’s distinctive red and yellow colour scheme. The new packs will also carry the brand’s claim: "From our mills to your table since 1956."
Guy Shepherd, category director, Allied Bakeries, said: "In a highly competitive category, the new packaging uses bright, standout colours, and will instantly draw customer attention, which should give a real boost to the entire range.
"With price-marked packs for scones and double chocolate muffins, there’s a great reason for retailers to stock these everyday treats."
Elva O’Connor, Sunblest brand manager, added: "Our new look will remind consumers that Sunblest is a brand for everyone. We have a great value range with a treat for everyday occasions."