Warburtons has produced a new breakfast handbook for families as part of its year-long £16m campaign, launched back in January.
The Bolton-based bread manufacturer has enlisted the help of child psychologist Professor Tanya Byron for its Breakfast From Our Family To Yours: Making Breakfast Easy handbook, which provides readers with breakfast recipes and top tips.
It also promotes a range of Warburtons’ products, including crumpets, the Warburtons Half & Half loaves and its Farmhouse loaf.
Warburtons said it had created the book in response to mass-market research, which identified the struggle families face during the breakfast ‘rush hour’.
The book will be available in late April through Warburtons’ Facebook page and Mumsnet.com.