Eric Tellier has joined AMF Bakery Systems as regional account manager for the United Kingdom.

The company said the appointment was part of its ongoing strategy to develop key markets across the Europe, the Middle East & Africa, and the Asia-Pacific & Japan regions.

AMF described Tellier as “a true bakery market specialist” who has worked in baking machinery and solutions for nearly his entire career.

Tellier said the UK was a key market for AMF Bakery Systems.

“Brexit will certainly have its effect on the import of consumer goods, so local producers, large bakeries and also the local bakeries will have their hands full supplying the market. That is where AMF comes in to support and develop their capacity and efficiency,” he added.

Tellier, who has worked throughout the US and Europe, said it was fascinating to see how the global bakery industry kept moving and innovating.

“We’re seeing successful players within the industry partnering together to provide integrated solutions that improve productivity and product quality for bakers.

“We learn a lot from our customers’ experiences and use their feedback to achieve success and continuously improve our offerings.”

The appointment comes 12 months after Tromp Group and Den Boer Baking Systems were integrated under AMF Bakery Systems.