Aryzta Food Solutions has announced Vincent Brook as its UK retail commercial manager.
Brook has over 25 years in the fast moving consumer goods (FMCG) sector, including various roles with Cadbury, and he joins the company from Mondelēz International, where he worked as a channel controller.
His role with Aryzta will include accelerating growth of the company’s in-store bakery products, including French-style bakery brand Cuisine de France and food-to-go offer Pierre’s.
Brook said: “Shoppers are increasingly looking for freshly-baked products in-store and I’m delighted to be joining a company whose quality products are used by many stores as footfall drivers.
“I’m looking forward to playing a key role in driving the growth of both Aryzta Food Solutions’ products and the in-store bakery category.”
Cuisine de France recently launched a heart-shaped loaf aimed at the Valentine’s Day market.