French patisserie producer Brioche Pasquier has added Paul Thompson to its UK foodservice team as sales manager.

Thompson has eight years of baking industry experience, with companies including Delice de France and Maison du Pain, and has been in the foodservice business for more than 30 years.

Speaking of his appointment, Thompson said: “Brioche Pasquier is a well-established name in bakery, and I’m excited to join the company at a time when it’s looking to strengthen its presence within UK foodservice.”

Thompson has also held roles with 3G Food Service and Simple Simon.

Last year Brioche Pasquier expanded its catering range with its Bulles de Fruits line of frozen choux buns, and also launched a range of savoury baked products, in a bid to move into the snack market.