Morrisons category manager of bakery Andy Clegg will be keynote speaker at this year’s British Society of Baking (BSB) spring conference.

The event is to be held at Campden BRI in Chipping Campden, Gloucestershire on 26 April.

Clegg will provide insight into how Morrisons took the accolade of In-store Bakery Retailer of the Year at last year’s Baking Industry Awards (BIA).

He will also offer his own vision of how suppliers and bakers can drive innovation, quality and value.

Clegg said a working partnership with its suppliers was key to having a successful supermarket bakery operation.

“Bakery is a hero category for Morrisons and we value the expertise, passion and commitment that long-term relationships create, driving innovation and delighting customers with fantastic products,” he said.

“We are proud of the whole team, both at head office and in-store, for winning the BIA accolade. Our achievement in winning the title, and the importance of colleagues and suppliers in that win, will be the theme of my talk.”

Speakers also include Synergy Flavours’ ‘Dr Cheese’ Ciaran Lynch; Campden BRI bakery scientist Nicole Maher; and Queen’s Award for Enterprise winner Dinnie Jordan of Kudos Blends.

The event will be a day-only conference, which will feature presentations covering subjects ranging from tackling sugar reduction targets in cakes to utilising novel ingredients such as cricket flour and resistant starch.